The Market Value Process: Bridging Customer & Shareholder Value

by Alan S. Cleland and Albert V. Bruno

Book Overview

Discover a unique, cross-functional approach to developingstrategy Earn the loyalty of your customers and the allegiance of yourshareholders at the same time. The Market Value Process provides... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0787902756
• ISBN13: 9780787902759
• Release Date: August 1996
• Publisher: Jossey-Bass
• Length: 272 Pages
• Weight: 1.36 lbs.
• Dimensions: 1.0" x 7.3" x 9.6"