The Inner Game of Selling: Mastering the Hidden Forces That Determine Your Success

by Ron Willingham

Book Overview

Selling is 85% emotional and 15% logical. Forget everything you've been taught about selling -- forget the hardsell, forget negotiation strategies, forget those closing techniques. In The Inner Game of Selling , Ron Willingham debunks the familiar myths about "sales skills," showing that those tired methods are too shallow and manipulative to do anything but alienate potential customers and drain you of energy and dignity. Today's consumers are wise...

• Format: Hardcover
• Language: English
• ISBN: 0743286286
• ISBN13: 9780743286282
• Release Date: August 2006
• Publisher: Free Press
• Length: 253 Pages
• Weight: 0.95 lbs.
• Dimensions: 1.0" x 6.4" x 9.2"

Customer Reviews

A Book About Living,Not Just For Salesman

If you're ready for a change... If you're ready for successs... If you want something that finally works... This is the book you want.If you're willing to do whatever it takes and don't want to waste time on what doesn't work then it's time you get this book and put into practice the information contained within. This book isn't just about selling.This book is about life. If you're not ready...Don't bother.

This Really Is The Key to Success

I've read all of Ron's books, and this is by far the best. It really gets to the causes of success in sales. Integrity Selling for the 21st Century was excellent, but this gets into the real causes of success and how important our inner thoughts and goals are to succeed. I've recommended this to a few people and they have all called and thanked me. Thanks Ron!

Great for Willingham fans or for "newbies."

Ron Willingham has been a favorite author of mine since I first read a goal setting article he wrote for Success Magazine in 1979. He has a unique way of getting to the heart of the matter when it comes to the difficulties of selling: identifying your goals and establishing relationships with prospects and customers. This new book is the best of Willingham. Like most of his works, it is not just information, but a workbook. If you use it like he recommends, it will make you money! Perhaps the most important message in this book is that how we feel is more important in our success than what we know. Willingham gives us the tools to break through our mind blocks that prevent higher sales and greater achievement.

Take your selling game to the next level

This is the best book I have ever read on showing you how to increase your sales performance. If you are a rookie and need to start your career off strong or a veteran who wants to sell more then this book is for you!!! There are a lot of sales books out there that will teach you "how to sell", but this is the only book that will teach you "why you sell". Your success has so much more to do with "why you sell then how you sell!" Jason Forrest President ShoreSelect www.shoreselect.com www.jasonforrestspeaker.com