The IMC Handbook: Readings & Cases in Integrated Marketing Communications

Bys: Kelly Phd, J. Stephen, Jones, Susan K., Hagle, Richard A.

The book contains 18 cases and 16 articles by leading authorities covering the entire landscape of integrated marketing communications. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1933199067
• ISBN13: 9781933199061
• Release Date: January 2015
• Publisher: Racom Books
• Length: 304 Pages
• Weight: 1.50 lbs.
• Dimensions: 1.1" x 5.9" x 8.9"