The Great Tween Buying Machine: Capturing Your Share of the Multibillion Dollar Tween Market

by Gregory Livingston, Timothy Coffey, David S. Siegel, et al.

Book Overview

Do tweens have economic power? At 20 million and growing, this group presents a serious opportunity for today's marketers, influencing as much as 20 percent of the USD550 billion in household spending... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0793185998
• ISBN13: 9780793185993
• Release Date: May 2004
• Publisher: Kaplan Publishing
• Length: 225 Pages
• Weight: 0.78 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"

Customer Reviews

Must Read!

This book provides the perfect balance of insightful research, child psychology, and real-world application. Truly a must read for anyone is looking to understand the tween market.

Pick it up!

This book provides real insight into an often-ignored angle of retail. A must-read for advertisers who don't want to be left behind.

Tween Marketing Experts

There are some books available that explore the Tween's social and ego needs, but there was nothing in print that went deeper - to identify the specific motivational platforms or "drivers" that explain why Tweens make the choices they make - until now. The Great Tween Buying Machine is the authoritative source for exploring what drives Tweens, and what the social and personal implications are for Tweens. As a V.P. of Marketing, I found the explanation of a Tween's "Hierarchy of Needs" exceptionally insightful. Essential information if you plan to expand your company's base. Highly recommended.

a real must-read

A friend highly recommended this book and I would do the same to you. You will gain valuable insights into the complex, evolving world of tweens and begin to understand the way they interpret the world around them. A real must have for the library of any marketer, designer or brand manager.