The End of Fundraising

by Jason Saul

Book Overview

Why does it cost nonprofits on average $20 to raise $100, while it costs companies only $4?

Simply put: Nonprofits have no leverage. No one has to make a donation. And since most donors have no direct stake in the organizations they support, they make donations out of the goodness of their hearts. If donors feel like writing a check, they will. If they don't, they won't.

The End of Fundraising turns fundraising on its head, teaching nonprofits...

• Format: Hardcover
• Language: English
• ISBN: 0470597070
• ISBN13: 9780470597071
• Release Date: February 2011
• Publisher: Jossey-Bass
• Length: 240 Pages
• Weight: 2.25 lbs.
• Dimensions: 1.0" x 6.1" x 9.0"