The Dragonfly Effect

by Jennifer Aaker, Andy Smith, Carlye Adler

Book Overview

Proven strategies for harnessing the power of social media to drive social change

Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is...

• Format: Hardcover
• Language: English
• ISBN: 0470614153
• ISBN13: 9780470614150
• Release Date: September 2010
• Publisher: Jossey-Bass
• Length: 240 Pages
• Weight: 0.82 lbs.
• Dimensions: 0.9" x 5.8" x 8.4"