The Customer-Funded Business

by John W. Mullins

Who needs investors?

More than two generations ago, the venture capital community- VCs, business angels, incubators and others -convinced the entrepreneurial world that writing business plans andraising venture capital constituted the twin centerpieces ofentrepreneurial endeavor. They did so for good reasons: thesometimes astonishing returns they've delivered to their investorsand the astonishingly large companies that their ecosystem hascreated.

But...

• Format: Hardcover
• Language: English
• ISBN: 111887885X
• ISBN13: 9781118878859
• Release Date: July 2014
• Publisher: Wiley
• Length: 304 Pages
• Weight: 1.15 lbs.
• Dimensions: 1.0" x 6.3" x 9.3"