The Choice Factory: 25 Behavioural Biases That Influence What We Buy

by Richard Shotton

Book Overview

Winner of the Sales and Marketing Category at the 2019 Business Book Awards. Voted #1 in the BBH World Cup of Advertising Books, 2018. If you are in the business of influencing decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn. Taking us through a typical day of decisions, from trivial food choices to life-changing career moves, The Choice Factory explores how our behaviour is...

• Format: Paperback
• Language: English
• ISBN: 085719609X
• ISBN13: 9780857196095
• Release Date: February 2018
• Publisher: Harriman House
• Length: 202 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.7" x 5.5" x 8.4"