Contrarian Branding: Stand Out by Camouflaging the Competition

By Roland van der Vorst

A must read for every marketer, designer, product developer, strategist, politician or entrepreneur who is eager to stand out from the crowd! A compelling new answer on how brands can stand out in the age of abundance. The world is busier than ever. Brands are competing for market share and new brands are being introduced. While warehouses till up with boxes and supermarket shelves overflow giving an increasingly vast range of choices, the question arises: What does it take for a brand to stand out? How do brands consistently get themselves noticed in a world that has more and more to offer? The answer is in creating brand associations that radically split a competitive held into absolute opposites or are able to reconcile these in unexpected ways. In this book you will learn how to catch the public's eye by creating polarity. This goes beyond just being different. It offers a sophisticated technique to set brands apart from all other competitors in a radical way. The in-depth knowledge reflected is written lightheartedly and comes with a wealth of examples. Roland describes unique ways to guarantee that brands will create a breakthrough. Book jacket.

• Format: Paperback
• Language: English
• ISBN: 9063694636
• ISBN13: 9789063694630
• Release Date: December 2017
• Publisher: Bis Publishers
• Length: 192 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.5" x 5.8" x 8.4"