The Bridge: The Role of Design in Marketing

by Brian Tinsman and Bruce Macdonald

Book Overview

The Bridge is a new look at an old subject, the influence of art & design from the 1st millennium to the 21st century. It is carefully explored in this fascinating book about ""commercial persuasion."" Today's market managers would be wise to become aware of the value & diversity of the creative world just as the creative makers & graphic designers must learn to appreciate the marketing strategies & tactics that lead to the introduction of a new product...

• Format: Paperback
• Language: English
• ISBN: 1600374468
• ISBN13: 9781600374463
• Release Date: July 2008
• Publisher: Morgan James Publishing
• Length: 328 Pages
• Weight: 1.39 lbs.
• Dimensions: 0.8" x 7.5" x 9.3"