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Business & Investing Books > Small Business & Entrepreneurship Books > The Brand Gap
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The Brand Gap: Revised Edition 0321348109 Book Cover

The Brand Gap: Revised Edition

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Edition Description

The Brand Gap presents a unified theory of brand-building. This book shows how both ways of thinking can unite to produce a 'charismatic brand' - a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn: the new definition of brand...

Edition Details
Format:Paperback
Language:English
ISBN:0321348109
Format: Paperback
Condition:
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9.29
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The Brand Gap: How to Bridge the Distance Betwe... 0735713308 Book Cover

The Brand Gap: How to Bridge the Distance Betwe...

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Edition Details
Format:Paperback
Language:English
ISBN:0735713308
Format: Paperback
Condition:
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7.49
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List Price: $14.95
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