The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

by Frank Rose

Book Overview

Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. And while we watch more television than ever before, how we watch it is changing in ways we have barely slowed down to register. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate--as experiences to immerse ourselves in at will...

• Format: Hardcover
• Language: English
• ISBN: 0393076016
• ISBN13: 9780393076011
• Release Date: January 2011
• Publisher: W. W. Norton & Company
• Length: 368 Pages
• Weight: 0.75 lbs.
• Dimensions: 1.3" x 5.8" x 8.5"