The Advertising Controversy: Evidence on the Economic Effects of Advertising

by Paul W. Farris and Mark S. Albion

Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.

• Format: Hardcover
• Language: English
• ISBN: 086569057X
• ISBN13: 9780865690578
• Release Date: February 1981
• Publisher: Praeger
• Length: 252 Pages
• Weight: 1.17 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"