The $10 Trillion Prize: Captivating the Newly Affluent in China and India

by David Michael, Michael J. Silverstein, Abheek Singhi, et al.

Book Overview

Meet your new global consumer You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1422187055
• ISBN13: 9781422187050
• Release Date: October 2012
• Publisher: Harvard Business Review Press
• Length: 336 Pages
• Weight: 1.30 lbs.
• Dimensions: 1.1" x 6.3" x 9.5"