"That's Our New Ad Campaign"

by Dick Wasserman

A review of advertising in America, which argues that most advertising is terrible, the reason being that those frequently in a position to approve campaigns simply have no basis for their decisions other than untrained, subjective opinion.

• Format: Paperback
• Language: English
• ISBN: 0669276685
• ISBN13: 9780669276688
• Release Date: January 1991
• Publisher: Lexington Books
• Length: 208 Pages
• Weight: 0.92 lbs.
• Dimensions: 0.6" x 7.3" x 9.2"

Customer Reviews

Great explanation of what goes into creating great ads.

I loved this book. It was one of the first books about the creative side of advertsing that clearly explained what great advertising is, why it's worth creating, and how one goes about actually doing it. It inpired me to get in the business and reach for killer ideas. (I'm now a happily and gainfully employed creative director/copywriter.) - a Reade

This book shows you what makes a good ad good.

This is a book about the nuts and bolts of what makes a good ad good. Alot of people can tell you what they think is a good ad but few can tell you why it is or isn't. Wasserman breaks it down. Highly reccommended for beginners looking for helpful criticism