Testosterone-Free Marketing

by Denise Michaels

Book Overview

The author advocates a form of marketing that is more suited to female marketers by avoiding the hard sell techniques commonly used by men.

• Format: Paperback
• Language: English
• ISBN: 1891962280
• ISBN13: 9781891962288
• Release Date: May 2005
• Publisher: Personal Transformation Press
• Length: 232 Pages
• Weight: 0.84 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"

Customer Reviews

TFM: The Yin and Yang of Marketing for Women

What a relief to discover just how painless marketing can be! Not only can I market without all the hoopla -- but I can market with integrity -- in ways that suit me personally. Denise has a wonderful gift for breaking things down into fun and do-able bites. Her book, Testosterone-Free Marketing has given me back my excitement about marketing. Thanks, Denise - no more fear of the unknown!

What an Education!

At age 61, I started a new business. Yet, I reached a point where I was so frustrated with marketing I was unsure if I wanted to continue. I was searching for answers, then I read Denise Michael's amazing book, "Testosterone-Free Marketing - The Yin and Yang of Marketing for Women." What an education in marketing and in why I kept holding myself back! One of the many things I discovered was, I can be me - a woman - and market my way! From here I'm finally ready to really move mountains! Get the book and you'll get where you want to be with your business!

A great marketing book for 'Yins'

I wish this book had been written years ago -- I could have used a "Magnetic Focus Plan" for my last business. The chapter "Creating Balance and Support with Your Marketing Strategy" provides analogies to dining room tables and invitations which are simply brilliant. I'm planning on re-reading the entire book before planning another marketing campaign.

The Know-How and Confidence You Need to Succeed

Before reading Testosterone-Free Marketing, I was overwhelmed by the daily obligations of my business and personal life. Sometimes I felt so deluged it was easier to do the work and forget marketing. But without marketing, there's no money, and I'm in business to a) help women attract men who will make them happy, and b) make money. Like many women, I forgot the money part and treated my business like a hobby. Denise set me straight. Her book is teeming with easy-to-understand marketing tools anyone can use and nuggets of gold she's gleaned during her many years as a marketing expert. The confidence techniques in the book alone gave me the moxie to put my name out there, take risks, expand my vision and build a real business. If you are a woman in business (or just thinking about it), put yourself on-track by reading Testosterone-Free Marketing.

Finally...A Marketing Bible For Women!!!!!

Testosterone Free Marketing is a true page turner and a must read for women and MEN alike! Before TFM, I knew my style was different, but I what I did not know was that it is perfectly normal. Women are not as `cut throat' in their approach, like many in our male-dominated business world. The one thing I learned is that there can be a harmony between the marketing styles of women and men. From this point forward I am no longer going to downplay my skills and abilities. I am going to toot my horn and love every minute of it!