Testing 1 - 2 - 3: Experimental Design with Applications in Marketing and Service Operations

by Johannes Ledolter, Arthur Swersey, Arthur J. Swersey

This book is about the power of statistical experiments. In the past, books on experimental design focused almost entirely on manufacturing problems. In contrast, although this book is relevant to manufacturing and includes useful examples in that area, its emphasis is on applications to marketing and service operations. The authors provide a fresh and practical treatment of the key topics in designing and analyzing experiments. Testing in the...

• Format: Hardcover
• Language: English
• ISBN: 0804756120
• ISBN13: 9780804756129
• Release Date: May 2007
• Publisher: Stanford Business Books
• Length: 312 Pages
• Weight: 1.65 lbs.
• Dimensions: 1.0" x 7.3" x 10.2"