Tested Sentences That Sell - Masters of Marketing Secrets: Why the Sizzle Sells the Steak

by Elmer Wheeler and Robert C. Worstell

To understand advertising, you need to understand salesmanship. Both are filled with mis-steps, gimmicks, and frauds. Advertising is widely understood to be "Salesmanship in Print." Understanding what makes a successful salesman then gives you the basics of what will make successful ads. With this tested collection of solutions, any person is well on their way to understanding human nature and how to approach prospects in order that marketing becomes...

• Format: Paperback
• Language: English
• ISBN: 1312100354
• ISBN13: 9781312100350
• Release Date: April 2014
• Publisher: Lulu.com
• Length: 230 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"