Subliminal Persuasion: Influence and Marketing Secrets They Don't Want You to Know [With CDROM]

by Dave Lakhani

Book Overview

Every day you make purchasing decisions based on unconscious beliefs and biases you don't even know you have. Great marketers and persuaders know how to convince you to buy a product without you even... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0470243368
• ISBN13: 9780470243367
• Release Date: April 2008
• Publisher: Wiley
• Length: 224 Pages
• Weight: 0.84 lbs.
• Dimensions: 1.0" x 5.8" x 8.7"