Stretch!: How Great Companies Grow in Good Times and Bad

by Fritz Kroeger and Graeme K. Deans

Learn how to achieve sustained business growth even in the toughest economic times. Author A.T. Kearney surveyed some 29,000 global companies over fourteen years and studied more than eighty companies... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0471468932
• ISBN13: 9780471468936
• Release Date: December 2003
• Publisher: John Wiley & Sons
• Length: 243 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.9" x 6.3" x 9.1"

Customer Reviews

Back To The Basics Of Growth

Stretch! is an excellent roadmap for business executives to return their companies to an upward growth trajectory.Written in an engaging style, the book takes the premisethat any company, in any kind of financial or competitive situation, can achieve and sustain profitable growth.Deans and Kroeger use insightful case studies toillustrate their four-stage growth model, and emphasizethat strong execution, not strategy, separates the winnersfrom the losers. Highly recommended!

Common-sense approach, rich examples make this a great read

Forget the jargon and fad theories. This book hits straight at the heart of today's biggest barriers to growth--and offers well-reasoned, straightforward advice on how companies can get back on track. The four-step approach, which is the core of the book, pinpoints growth opportunities in every aspect of how a company functions. The best part, however, is the examples that the authors pull from all industries, around the world. They not only make it an interesting read, they hammer home just how "doable" everything is.