Strategic Marketing Management Cases and Applications

by David W. Cravens and Charles W. Lamb Jr.

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• Format: Hardcover
• Language: English
• ISBN: 025607898X
• ISBN13: 9780256078985
• Release Date: January 1990
• Publisher: Irwin Professional Publishing
• Length: 742 Pages
• Weight: 2.80 lbs.

Customer Reviews

Market orientation, target market & strategies

This casebook has a decision-making focus and addresses the challenges facing marketing managers today by reflecting priorities of a marketing manager: market orientation, growth strategies and target market strategies.