Strategic Communication: An Introduction to Theory and Global Practice

by Jesper Falkheimer and Mats Heide

Book Overview

This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice.

Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the...

• Format: Paperback
• Language: English
• ISBN: 0367769298
• ISBN13: 9780367769291
• Release Date: August 2022
• Publisher: Routledge
• Length: 254 Pages
• Weight: 0.84 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"