Sport Business in the Global Marketplace

by Hans Westerbeek and Aaron Smith

Book Overview

Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.

• Format: Hardcover
• Language: English
• ISBN: 140390300X
• ISBN13: 9781403903006
• Release Date: October 2002
• Publisher: Palgrave MacMillan
• Length: 241 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.8" x 6.3" x 9.7"

Customer Reviews

Well written and relevant

This is a text for a graduate course I am taking. I was pleasantly surprised to find it reads well and is not 3 inches thick like so many other texts. However it is still full of relevant and up to date information.

great insight into the future of sport

The book links globalization to the development of sport as a business. It's a great read and the authors take readers into the future of sport business based on the identification of a number of globalization trends. The book is a must for marketing professionals in the business of sport!