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Sound Branding: Grundlagen akustischer Markenführung (German Edition)
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Sound Branding: Grundlagen Akustischer Markenfü... [German] 365849591X Book Cover

Sound Branding: Grundlagen Akustischer Markenfü... [German]

Edition Description

Sound Branding, d.h. die gezielte Verwendung akustischer Reize in der Kommunikation, bietet Unternehmen die M glichkeit, die emotionale Aufladung der Marke und deren Identit t zu st rken und die Alleinstellung der Marke gegen ber Mitbewerbern zu unterst tzen. Marken wie BMW,...

Edition Details
Format:Paperback
Language:German
ISBN:365849591X
Format: Paperback
Condition:
$
69.62
50 Available
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