Sold On Purpose: Marketing to The Conscious Consumer

by Tim Moore and Tim Moore

Book Overview

"HOTTEST. COOLEST. BIGGEST. NEWEST."

These are the buzzwords that shaped and 'Yell and Sell' ad campaigns of the 21stcentury. But now the game has changed. Today's modern consumers are fed up with the advertising gimmicks of the past. They are longing for deeper, more authentic connections with brands. These audiences are seeking brands with a higher purpose in the world. Brands that actually make a difference. As this...

• Format: Paperback
• Language: English
• ISBN: 0578472171
• ISBN13: 9780578472171
• Release Date: July 2019
• Publisher: Tim Moore
• Length: 184 Pages
• Weight: 0.48 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"