Social Media Metrics: How to Measure and Optimize Your Marketing Investment

by Jim Sterne

Book Overview

The only guide devoted exclusively to social media metrics

Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.

While other books explain why social media is critical and how to go about participating, Social...

• Format: Hardcover
• Language: English
• ISBN: 0470583789
• ISBN13: 9780470583784
• Release Date: April 2010
• Publisher: Wiley
• Length: 272 Pages
• Weight: 1.02 lbs.
• Dimensions: 1.0" x 5.6" x 9.6"