The Social Current: Monitoring and Analyzing Conversations in Social Media

by Allie Siarto, Richard T. Cole, Richard T. Cole Ph.D.

It seems like everyone is using social media. But if you are in business, how do you know that your time, energy, and expenses are paying off? There have been few answers until now until Monitoring and Measuring Social Media. It provides simple, easy-to-use formulas for getting the most out of your social media investment."

• Format: Paperback
• Language: English
• ISBN: 1933199423
• ISBN13: 9781933199429
• Release Date: June 2013
• Publisher: Racom Communications
• Length: 160 Pages
• Weight: 0.69 lbs.
• Dimensions: 0.2" x 6.1" x 9.1"