Selling Is Hard. Buying Is Harder.: How Buyer Enablement Drives Digital Sales and Shortens the Sales Cycle

by Garin Hess

Book Overview

Enable Your Buyers for Faster B2B Sales

What drives B2B sales most effectively--focusing on what you do as a salesperson or on what your champion and the buying group does behind the scenes? The latest research makes it clear that the B2B buying process has become too complex and difficult and buyers today crave companies and experienced guides who make the process easier. Focus on making buying easier and your prospects...

• Format: Paperback
• Language: English
• ISBN: 1632992949
• ISBN13: 9781632992949
• Release Date: June 2020
• Publisher: River Grove Books
• Length: 292 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"