Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products

by Tom Snyder, Brian Burns, Brian C. Burns

Your new product has changed the rulesof the market. Now, you have to changethe rules for selling it . . .

Providing a truly innovative product or serviceis the difference between life and deathfor companies today. But once you've producedit, you have to answer the next bigquestion: How do I sell this unique offeringto customers who don't even know they havea need for it?

Brian C. Burns and Tom U. Snyder compared27...

• Format: Hardcover
• Language: English
• ISBN: 0071636102
• ISBN13: 9780071636100
• Release Date: December 2009
• Publisher: McGraw-Hill Companies
• Length: 256 Pages
• Weight: 0.35 lbs.
• Dimensions: 0.9" x 6.6" x 9.3"