Selling 2.0: Customer Motivation Strategies for Winning Business in the New Economy

by Josh Gordon

No Synopsis Available.

• Format: Paperback
• Language: English
• ISBN: 0425176495
• ISBN13: 9780425176498
• Release Date: October 2000
• Publisher: Penguin Putnam
• Length: 282 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.8" x 5.2" x 8.2"

Customer Reviews

Insightful

An amazing book. Insightful and full of vision. But at the same time it gets down to brass tacks and tells you how to close sales. It is a fun read and easy to follow. If you want to know how to win at selling today this book is for you.

Great book if you ignore the hype

Josh Gordon is a marketing genius. This book offers great insights into selling in the New Economy, but get this: a lot of the ideas he presents are not new. What is new is the unique perspective and packaging he offers. He takes the old and the new and makes them make sense together. I found it important for my own selling strategy but don't expect every page to be full of new ideas you haven't heard of before.

Great stuff!

I liked it a lot. Simple and fun to read. Lots of good ideas.It makes you think.

It sneaks up on you

This book sneaks up on you. It is a fun and easy read. I found it to be packed with practical suggestions and does a great job spelling out in specific terms how selling is different today Vs. 10 years ago. Then near chapter 15 it hit me..POW! If all this is true then people who run sales teams, like myself, need a freash look at the basic strategy they run with.

Relevant topic material, well organized

The book was very well organized, and very client-centric. I thought the detail of survey results was used well to bridge the chapters. A very relevant topic in today's fast-paced selling environment