In a world dominated by screens, algorithms, and curated lives, Seen explores the deep psychological and social forces that make social media irresistible and often destructive. With a sharp eye on technology, culture, and human behaviour, the book examines why people seek digital visibility, how platforms exploit that desire, and what it's costing us as individuals and as a society. Spanning topics from dopamine-driven validation loops and influencer culture to tribalism, digital intimacy, personal branding, and algorithmic control, Seen weaves together research, real-world examples, and philosophical insight. It speaks to teens trying to find their place online, parents navigating the digital lives of their children, and professionals shaping the future of tech. This is not just a book about social media. It is a book about identity, connection, and the universal need to be acknowledged. Seen asks: in our quest to be visible, are we losing who we really are?
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