Invasion Marketing: How the Japanese Target, Track, and Conquer New Markets

by Johny K. Johansson

Book Overview

This is a study of the Japanese way of marketing which includes some radical techniques of which any manufacturer of goods or services should be aware of when competing with the Japanese at home or... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0887308058
• ISBN13: 9780887308055
• Release Date: January 1996
• Publisher: HarperBusiness
• Length: 198 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.9" x 6.4" x 9.5"

Customer Reviews

Highly recommended

RELENTLESS is one of the better books I've read on Japanese marketing techniques and strategy. I highly recommend it for its inside perspective. As a Haas alumni, I noted that both authors, Professors Johansson and Nonaka, attended Berkeley.