Real Fantasies: Edward Steichen's Advertising Photography

by Patricia Johnston

Book Overview

During the 1920s and 1930s, Edward Steichen was the most successful photographer in the advertising industry. Although much has been said about Steichen's fine-art photography, his commercial work--which appeared regularly in Vanity Fair, Vogue, Ladies Home Journal , and almost every other popular magazine published in the United States--has not received the attention it deserves. At a time when photography was just beginning to replace drawings as...

• Format: Paperback
• Language: English
• ISBN: 0520227077
• ISBN13: 9780520227071
• Release Date: March 2001
• Publisher: University of California Press
• Length: 373 Pages
• Weight: 2.10 lbs.
• Dimensions: 1.0" x 7.0" x 10.0"

Customer Reviews

In depth research

This is a very well researched and written book on Steichen's history within photography and advertising. It also does help figure out about the development of the field of image creation and production in the early stages of advertising. Full of references and images, this book unveils Steichen's history alongside with the history of advertising photography itself.