Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR

by Deirdre Breakenridge, Brian Solis, 

Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0137150695
• ISBN13: 9780137150694
• Release Date: February 2009
• Publisher: FT Press
• Length: 352 Pages
• Weight: 1.35 lbs.
• Dimensions: 1.0" x 6.3" x 9.3"