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Hardcover Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities Book

ISBN: 0470932368

ISBN13: 9780470932360

Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities

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Format: Hardcover

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Book Overview

The ultimate guide to mining the Internet for real-time assessment of trends and data Showing how the Internet can be an incredible tool for businesses and others to measure trends in real time, Pulse describes tools for inexpensive and real time measurement methodologies businesses can start using right away. This timely book also puts this emerging science in perspective and explains how this new measurement instrument will profoundly change decision...

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