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Paperback Protecting Your #1 Asset: Creating Fortunes from Your Ideas--An Intellectual Property Handbook Book

ISBN: 0446678317

ISBN13: 9780446678315

Protecting Your #1 Asset: Creating Fortunes from Your Ideas--An Intellectual Property Handbook

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Book Overview

Since failing to know the rules can lead to disaster, this book familiarises readers with the basics they need for protecting their company's critically important rights involving copyright, patents, trademarks and all other aspects of intellectual property.

Customer Reviews

5 ratings

I have a good idea but stopped reading this book because...

I have a great idea but stopped reading this book because patent lays only protect things that are going to be actively produced and as I am not trying to actively produce my product idea yet I have no need to obtain a patent for my idea. This is a good book for business owners or future business owners who really want to safe guard there product in local and global markets.

Great Book for Entrepreneurs and Engineers

I read this book 3 yrs ago, and it helped to explain the different legal mechanisms available to protect a company and its products. There's no single source of information nor one person (not even if you're willing to pay a lawyer) who will explain it all to you. However, this book set me off in the right direction to thinking about the aspects of my products that I could patent, what I should trademark and what copyrights I had with my products. At least, I was able to ask the right questions when I got around to consulting a lawyer. I think the lawyer also appreciated that he did not have to spend time and explain to me (what was obvious to him) the different strategies to protect intellectual property. I think this made him willing to help me with better advice. Of course, I needed to learn more about drafting patents, and also the different geographic regions granting protection to different patents. I had to learn more about trademarks and the right strategy to registering trademarks in different regions. All this is important since they come with a cost, so you want to control your costs and budget for the time you incur those costs. But it does make a difference in the value, credibility and sustainability of your business.

A "MUST READ" for any business person, inventor, or author

Micheal Lechter has done us all a valuable favor by writing this book! As an experienced attorney dealing with copyrights, patents, and trademarks, his experience, illustrations and insights are priceless! If you are a business owner, investor, inventor, author, or doing just about ANYTHING that has income potential beyond a 9-5 job, then you NEED to read, absorb and apply the knowledge of this book to protect yourself from the competition and "thieves" out there who would like to profit from your intellectual property--at YOUR expense. This is a "must read" as a part of your overall business and investment education. I also recommend ALL of Robert Kiyosaki's "Rich Dad" books, and thus far, all the "Rich Dad Advisor" series that I have read (of which this book is a part) are also worthy of your time and investment.

Widely Used Book by IP Attorneys

I read the book and thought it was an excellent primer in intellectual property law. I also spoke to a friend of mine who works in a large law firm (100+) attorneys in Milwaukee. He told me that the attorneys in the IP department in this prestigious firm use this book as a reference. I think that speaks quite highly of the book. I strongly recommend it.

The First of Its Kind

Intellectual property (patents, trademarks, copyrights and trade secrets) is one of the most valuable assets of any business, whether it be a start-up or large multi-national. Business people, however, who are already overextended, usually don't have time to learn intellectual property basics or how to utilize intellectual property to maximize profits. Mike Lechter's book is the first to cut through the jargon and explain in plain English how to recognize and protect valuable intellectual property. The reader receives a solid, working knowledge of all aspects of intellectual property law complete with examples. A powerful business tool for corporate professionals and entrepreneurs.
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