Promotional strategy: Managing the marketing communications process

by James F. Engel, Martin R. Warshaw, Thomas C. Kinnear

This text explores the development of a promotional program for a business or non-profit enterprise from a managerial perspective with a solid foundation in communication and communication behaviour... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0256021562
• ISBN13: 9780256021561
• Release Date: January 1979
• Publisher: R. D. Irwin
• Length: 755 Pages
• Weight: 2.90 lbs.