Promotional Strategy : An Integrated Marketing Communication Approach, Ninth Edition

by Martin W. Warshaw, James F. Engel, Thomas C. Kinnear, et al.

The book takes an innovative approach to promotional strategy and focuses on the integration of the entire promotion mix, not just advertising. As with prior editions, this edition is built on a solid... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1893673057
• ISBN13: 9781893673052
• Release Date: January 2000
• Publisher: Pinnaflex Educational Resources inc
• Length: 690 Pages
• Weight: 2.56 lbs.
• Dimensions: 8.8" x 1.3" x 7.0"