Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Succe

by Mike Schultz, Lee Frederikson, John E. Doerr, et al.

Book Overview

A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0470438991
• ISBN13: 9780470438992
• Release Date: July 2009
• Publisher: John Wiley & Sons
• Length: 332 Pages
• Weight: 1.25 lbs.
• Dimensions: 1.2" x 6.3" x 9.4"