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Paperback Product Recommendations and Cross-Selling. Recommendation Forms, Product Categories and Product Familiarity Book

ISBN: 3668951950

ISBN13: 9783668951952

Product Recommendations and Cross-Selling. Recommendation Forms, Product Categories and Product Familiarity

Seminar paper from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Nanjing University, language: English, abstract: In this study, we aim to investigate how two different types of online recommender systems affect the cross-selling of a retailer on a website using the online recommender systems. Furthermore, this will give us the chance to study the direct effect...

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