Prescription TV: Therapeutic Discourse in the Hospital and at Home

by Joy V. Fuqua

Book Overview

Tracing the history of television as a therapeutic device, Joy V. Fuqua describes how TVs came to make hospitals seem more like home and, later, "medicalized" the modern home. She examines the introduction of television into the private hospital room in the late 1940s and 1950s and then moves forward several decades to consider the direct-to-consumer prescription drug commercials legalized in 1997. Fuqua explains how, as hospital administrators and...

• Format: Paperback
• Language: English
• ISBN: 0822351269
• ISBN13: 9780822351269
• Release Date: June 2012
• Publisher: Duke University Press
• Length: 216 Pages
• Weight: 1.45 lbs.
• Dimensions: 1.1" x 6.0" x 9.0"