Phrases That Sell: The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas

by Edward W. Werz and Sally Germain

Book Overview

"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke This is amazing A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made...

• Format: Paperback
• Language: English
• ISBN: 0809229773
• ISBN13: 9780809229772
• Release Date: June 1998
• Publisher: McGraw-Hill Companies
• Length: 160 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.5" x 8.6" x 8.8"

Customer Reviews

Great

The reason why this book is good is that it becomes the basis of the book you should write yourself. What I did is start with this and then add my own phrases and words as I went along in my job. The book I have now is about 50% my own terminology. Don't fall for the negative reviews - if you want to reinvent the wheel then go ahead. But take it from me, as a starting point, this book IS worth it.

Excellent Help for the Writer

As a professional copywriter I will tell you that this is an excellent book and you would be well advised to have it at hand every time you write anything that is important to you --- especially sales letters and advertising material.

Is Perfect Too Strong of A Description?

I have used the previous book "Words that Sell" as one of my secret copywriting tools for years.This is the perfect companion. I can't imagine anyone who writes not finding this a gold mine of idea starters.

Wordsmithing? Not a problem!

This book and it's now out-of-print companion, Words that Sell, are a must for anyone who writes corporate sales education. The information is logically arranged and easy to access. As the book would say, it simplifies your life and makes your job easier - kiss your hassles goodbye!

One of the Better Writing Tools Published In Recent Years!

     The Internet has opened doors of opportunity for many people to conduct online business. In order for them to successfully communicate their online marketing efforts it is necessary to produce Website content and online correspondence that will grab attention, inspire consumer confidence, and generate favorable results.      Following on the footheels of Words that Sell and Cybertalk that Sells, Contemporary Books has published Phrases that Sell to expand upon the selection of key words, phrases, and slogans available for the promotion of any product, service, and idea. This book is a literal gold mine of ideas that can be used for any kind of business correspondence. Online businesses should make use of this excellent writing tool!      The authors cover a variety of key topics and offer thousands of selections that will meet every marketing need and appeal to any targeted audience. Readers can simply thumb through this convenient and easy-to-use guide and select those phrases that will lend themselves to a particular use.      More than just a quick solution book, the authors go one step further by providing readers with an excellent primer on copywriting. They provide helpful tips on word usage, they help readers generate their own words, phrases, and slogans, and help them target messages to specific audiences. Readers will learn how to develop their own brainstorming skills that can be easily applied to any project.      This book offers fresh and exciting insight into creating top-notch marketing materials that will produce results. Lost for words? Add dramatic impact to any sales pitch with the help of this book. It is by far one of the better writing tools published in recent years. Must reading and use!