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Hardcover Perennial Seller: The Art of Making and Marketing Work That Lasts Book

ISBN: 0143109014

ISBN13: 9780143109013

Perennial Seller: The Art of Making and Marketing Work That Lasts

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Format: Hardcover

Condition: Very Good

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Book Overview

The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection...

How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic?

How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies?

How is Iron Maiden still filling stadiums worldwide...

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