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Paperback Oversubscribed: How to Get People Lining Up to Do Business with You Book

ISBN: 0857086197

ISBN13: 9780857086198

Oversubscribed: How to Get People Lining Up to Do Business with You

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Book Overview

Don't fight for customers, let them fight over you Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who don't chase clients, clients chase them. In a world of endless choices, why does this happen? Why do people queue up? Why do they pay more? Why will they book months in advance? Why are these people and products...

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