This book is aimed at anyone in the job market who finds for the first time in their working life that the next job opportunity does not immediately present itself. You could be in a white or blue-collar role, a senior manager or a general administrative assistant. It applies to anyone in middle age who is struggling to get their next job.After a few weeks, you hit a wall. The world of recruitment has gone digital. Job adverts and the responses required are virtually all now online. You find yourself locked out of an impersonal, anonymous world. There isn't even an acknowledgement of your application, let alone a reply. There is no indication from anyone what you are doing wrong. You feel dejected and rejected. You spend time trying to think of keywords that you can add to your CV to broaden its appeal. Keywords which might unlock the algorithms allowing you even the possibility of an interview. All to no avail. The whole process is demoralising and quickly seems to become a futile exercise. In desperation you try the local job agencies who treat your application with equal indifference. Why would they do that when you have so much to offer? What else can you do?This book shows that there is another way. It gives you a formula which allows you to take control of the job-hunting process and which will yield results. It explains in fine detail how to craft a killer CV and how to turn an interview into a successful business meeting. This book will give you the tools to make the process personal rather than impersonal. Through using your network of contacts and applying directly for positions you will pull down not only a job, but a job that you want and will enjoy doing.The methods outlined here are not only proven to work, but will make the process fun, empowering you to be more confident, more proactive and ultimately more successful.
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