Organizations in the Face of Crisis: Managing the Brand and Stakeholders

By Dennis W. Tafoya

Book Overview

Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects.

• Format: Hardcover
• Language: English
• ISBN: 1137306955
• ISBN13: 9781137306951
• Release Date: March 2013
• Publisher: Palgrave MacMillan
• Length: 183 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.6" x 5.4" x 8.6"