Opting in: Lessons in Social Business from a Fortune 500 Product Manager

by Ed Brill and Marcia Conner

Book Overview

Normal 0 false false false MicrosoftInternetExplorer4 Winning social business techniques for product managers, marketers, and business leaders - How product managers at IBM are using social business to transform markets and build vibrant global communities - New best practices for promoting engagement, transparency, and agility - A deeply personal case study: handbook, roadmap, autobiography, and inspiration Does "social business"...

• Format: Paperback
• Language: English
• ISBN: 0133258939
• ISBN13: 9780133258936
• Release Date: January 2013
• Publisher: IBM Press
• Length: 216 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.6" x 5.9" x 8.9"