No Size Fits All: From Mass Marketing to Mass Handselling

by Tom Hayes and Michael S. Malone

It's no secret that traditional mass marketing- network television, newspapers, direct mail-is dying. Consumer markets are increasingly fragmented, even as they become more connected, transparent, and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1591842670
• ISBN13: 9781591842675
• Release Date: November 2009
• Publisher: Portfolio
• Length: 274 Pages
• Weight: 1.03 lbs.
• Dimensions: 1.0" x 6.4" x 9.3"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher