No More Cold Calls: The Complete Guide to Generating and Closing All the Prospects You Need to Become a Multi-Millionaire by Selling Your

by Jeffrey Lant

Book Overview

30 Errors People Make that You Can Avoid in Selling Services, Covers Lead Generation Marketing, and Getting Referrals This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0940374242
• ISBN13: 9780940374249
• Release Date: January 1993
• Publisher: JLA Publications
• Length: 675 Pages
• Weight: 2.05 lbs.

Customer Reviews

Get to the Heart of the Matter about Making Money

This book is comprehensive and thorough; you cannot fail to become a millionaire if you follow the guidelines Dr. Lant has written in this book. You don't have to use all of it, or completely agree with the author's writing style; you can taylor the information to your particular business. Whatever you use, however, will work.

Very informative book, Worth every penny and more!

Just got done reading all 675 pages of this book. Can't thank Dr. Lant enough for writing a book of such value - every businessperson in the World needs to have a copy of this book. I firmly believe that this is THE desktop reference on how to run a business. He covers it all here - everything from how to formulate a business plan, how to develop discipline and goals, how to make buying decisions, how to get free publicity, how to design a successful yet affordable ad campaign, how to generate and close leads, how to sort leads to get the maximum profit, and on and on. The 2 most important things I gained from this book were: How to avoid the 30 most common mistakes service providers make (yes, I was making a few myself!) and how to generate, sort and close leads for maximum profit(who doesn't need help on this!).I've been reading Lant's books for years now. I swear by them, and honestly believe that if all I had to go on was his books, I could be successful in ANY business. I can directly attribute much of my business success to applying the principles found in his books. I laugh at some of the other reviewers - were they reading the same book I did? One star? What are they smoking? Love him or hate him - Dr. Lant gives more bang for your buck than anyone else - and I've got the library to back me up!

Dr. Lant is a marketing genius! Worth every penny!

Dr. Lant is a marketing genius! Worth every penny! If you plan on marketing on-line or off-line. This book MUST be in your arsenal.

Worth Triple The Price!

If you are selling a product or service and desire to get wealthy as a result, you must get this book NOW! Dr. Lant doesn't just tell you what to do, he gives you the step by step instructions (with no detail spared) on HOW to do it. Easily the top marketing book I've read in my life...and I've read them all