New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development

By Mike Weinberg

Book Overview

The lifeblood of your business is a constant flow of new accounts. . .no matter how much repeat business you get from loyal customers.

Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals.

With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes made by most salespeople and executives, then provides tips to help you achieve the opposite results.

In New Sales. Simplified., you will learn how to:

Identify a strategic list of genuine prospectsDraft a compelling, customer focused "sales story"Perfect the proactive telephone call to get face to face with more prospectsUse email, voicemail, and social media to your advantagePrepare for and structure a winning sales callMake time in your calendar for business development activities

New Sales. Simplified. is about overcoming and even preventing buyers' anti salesperson reflex by establishing trust. This book will help you choose the right targets and build a winning plan to pursue them.

Named by Hubpot as a Top 20 Sales Book of All Time, this easy-to-follow guide will remove the mystery surrounding prospecting and have you ramping up for new business.

• Format: Paperback
• Language: English
• ISBN: 0814431771
• ISBN13: 9780814431771
• Release Date: September 2012
• Publisher: Amacom
• Length: 240 Pages
• Dimensions: 0.6" x 6.0" x 8.9"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher

Customer Reviews

Amazing sales book.

I was under the impression from the title that it was a book about a new way of selling, but turns out it’s an amazing book about acquiring new accounts/sales for your company. Tons of practical and easy to implement tips